WHY OUTSOURCE
TO COMMODITIES PEOPLE?

Since 2009, through our series of industry leading business events and impartial content Commodities People has supported and served the energy and commodity trading sector across the globe.

In 2020 alone over 5000 industry professionals attended our core events -Commodity and Energy Trading Week, with content from the event reaching an audience of hundreds of thousands.

With a laser focus exclusively on commodity and energy trading, decades of experience, and amongst the deepest networks in the industry we look forward to supporting your business goals in the year ahead.

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  • Our data, network and reach built up over the last 12 years

  • Our experience exclusively within commodity and energy trading

  • It’s our core business – we are experts

  • Your own opportunity cost and risk of it going wrong

  • Our value of being perceived as a neutral brand, meaning this is not seen as a sales pitch

  • Coverage and promotion post webinar in our industry content hubs and re-use and re-broadcasting for months after

Our hyper-customized webinars and workshops will help you succeed. Let’s get started.

CUSTOM HIGHLY EFFECTIVE SOLUTIONS

SELECTING YOUR
EVENT TYPE

The beauty of customised events is in their complete flexibility. Start the process by considering what is most important to you? Visibility to the widest possible audience? Pure data and analytics? Direct high quality extended interactions? Repositioning the brand? While webinars are the most common route taken, you should be aware of the options, and even consider a multi layered approach across the year. If in doubt Commodities People are here to guide you through the selection process.

Webinar

● The ‘meat and potatoes’ of your customised events portfolio.
● Depending on how broad the topic, registrations will
typically be anything from 100-500+, with roughly 1/3
attending live and another 1/3 watching the recording.
● Often delivered in a panel format, with 3-4 speakers plus
moderator, over a 40m – 1 hour period
● Ahead of the panel discussion points and themes are laid
out and prepared
●  The session is recorded and re-shared again and again in later months, providing you with visibility far beyond the webinar itself

Great for visibility, data/insight gathering, lead generation and speaking directly to your target audience.

Summit

● For maximum impact within your chosen market, this is the
choice for you.
● Fully customisable, lasting from as little as a few hours to as
much as a whole week, the summit format is designed to attract
registrant numbers in the thousands.
● The summit typically consists of a series of panels, presentations,
Q&As, with the option to include more bespoke networking
sessions and functions. Speakers are made of a mix of your own
company / partners / clients and the wider industry.
● Through the process immense amounts of data and content are
generated
● Depending on the format you have multiple opportunities to
engage directly, one on one, with key prospects.

 

Perfect for launching a new product or quickly and dramatically to raise your brand awareness within a target market or geography.

Workshop

A far more targeted tool in your customised event arsenal.
● We work with you to define a very specific target invite list of your
highest value prospects, aiming for typically around 8 of those to
attend, in addition to your own representatives.
● The format is fully interactive, in ‘meeting’ as opposed to ‘webinar’
format, typically a presentation is given with the participants feeding
back continually, this will usually last for 1 hour.
● Sometimes the format may include an element of entertainment, such
as wine or chocolate tasting depending on your goals.
● Attendee feedback during the session is also very useful for tailoring
your own future offerings.

 

This provides an immensely valuable opportunity to spend quality time with those prospects providing you the greatest business opportunities, and to form relationships with those leaders who are normally inaccessible.

Experience

● In a world presently lacking in human interaction, a more relaxed,
informal ‘experience’ type of event is often very well received!
● Typically taking place at the end of the working day and lasting
1-1.5 hours, the audience generation process might be similar to
the workshop – handpicking your highest value prospects and
keeping numbers to a level where you can interact directly with
the participants.
● This format should be built around entertainment of some form
– most popular are online wine or chocolate tasting – however
this can equally be driven via an interesting speaker or performer.
There is complete flexibility.

 

This provides an excellent opportunity to engage with high value prospects directly in a very relaxed manner, building strong relationships and positioning your brand favourably in their eyes.

ALL YOUR WHYS ANSWERED

WHY SHOULD WEBINARS AND WORKSHOPS
BE PART OF YOUR STRATEGY?

  • THOUGHT LEADERSHIP

    Highlight your position as an industry expert, not just another solution provider.

  • BRAND VISIBILITY

    Ensure your brand is seen by a large cross section of your target community, driving long term recognition and positive association.

  • LEAD GENERATION

    Should your content be walled, benefit from visibility on who is accessing your materials, along with any other data you wish to collect.

  • TARGETED MESSAGING

    Get your value proposition out to the wider community in a non-overtly commercial manner, allowing you to educate and speak directly to your
    target market.

  • ANALYTICS

    Gathering high quality data, analytics and details of registrants.

  • CONTENT REPURPOSING

    Leaving you with exclusive content which can be reused indefinitely

  • DIRECT COMMUNICATION

    In workshop format ability to interact directly with prospects.

Stop wasting time and money. You found us. Let's talk.

STEP BY STEP

THE PROCESS

STEP 1

SETTING GOALS

Setting goals: Define what success looks like in terms of audience numbers/ makeup and other KPIs. This will also help define which is the best format to utilise.

CREATE A TIMELINE

Depending on the format and other events, timelines might typically be anything from a few weeks to many months. The timeline will form the roadmap to success and keep the core team aligned.

STEP 2

TECHNOLOGY SELECTION

Amongst the technology elements to be considered are registrations, streaming, networking, production. This can become complex especially if the event expands in scope.

AGENDA BUILDING

Our content team will work with you to define what topics and themes are likely to best attract your target audience, and to package them in a way not perceived as a sales pitch.

STEP 3

DEFINING SPEAKERS

Typically consisting of 1-2 of your team/partners, and 1-2 of your clients (where possible), with a moderator provided by Commodities People. Speakers should be subject matter experts and able to engage an audience.

DESIGN

Everything from promotional materials, landing pages, backdrops must be considered and prepared to ensure the visuals match the quality of the content, and your brand is perceived correctly.

STEP 4

PROMOTION

A marketing plan will be developed between yours and our marketing teams, particularly focused around email and social media activities, to ensure maximum attendance from both of our databases and networks.

LOGISTIC

Ongoing liaison with the attendees to ensure they are informed and not suffering technical difficulties, correct permissions and access granted for speakers, ensuring adequate security and screening in place and that any technology risk is eliminated.

STEP 5

DELIVERY

On the day the broadcasting of a smooth, well-received, informative event – providing genuine value to the attendees and achieving your own defined goals.

RE-RELEASE, RE-FORMAT, RE-BROADCAST

Ensuring maximum reach and visibility post event through placing of the recording on content hubs, releasing socially and via email and being made as accessible as possible.

POST EVENT DELIVERABLES

FOLLOWING THE EVENT YOU'LL RECEIVE:

● Full content recording (webinar/ summit).
● GDPR compliant details of all registrants including contacts, answers to pre defined questions asked in registration.
● Event analytics: complete information on each attendees interaction with the event ‘on the day’.
● Hosting location of the recording within our industry content hubs
● Re-promotional graphics and banners.
● Ensuring maximum reach and visibility post event through placing of the recording on content hubs, releasing socially and via email and being made as accessible as possible.

INVESTMENT

Investment: Webinar / Workshop / Experience: £15,950 x 1, £29,950 x 2, £43,950 x 3, £56,950 x 4

Summit – POA: typically starting from £40,000

Pricing also available in USD or SGD – ask your Commodities People Representative for rates.

All formats include:
● Dedicated Commodities people success manager and project team
● Multiple promotional activities, especially via email marketing and social activity
● Collateral design
● Moderator/facilitator

How It Works

GET A SOLUTIONS QUOTE

Please contact our team or complete the form below. A representative will contact you shortly.

  • Let's Talk

    We’ll chat about your business, what you want to get out of it and the best approach.