CONTENT GENERATION,
DISTRIBUTION, AND ADVERTISING

Let Commodities People help you develop your message, create compelling content-rich collateral, and get your message out to the most powerful database of energy and commodity professionals in the world. Commodities People are experts at helping you shape, package and spotlight your company’s expertise.

We can then distribute it via our powerful multi-channel, multi- media content distribution network of more than 200,000 commodity and energy industry professionals, generating unparalleled brand awareness, traffic to your website, and a rich pipeline of qualified leads.

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  • Knowledge & Expertise

    This is our core business – we are experts. Our ocean of knowledge and expertise on all matters related to commodities and energy markets; built up through daily interactions with industry leaders across the last 12 years.

  • Relationships & Network

    Our relationships with and understanding of the landscape of thought
    leaders; and ability to deploy appropriate resources to your projects. Our network and reach of over 200,000 industry professionals.

  • Opportunity Cost

    Your own opportunity cost and risk of it going wrong.

  • Visibility

    The ability to maximise your visibility through association with our other channels; content hubs, in-person events, online events, newsletters and much more.

Our hyper-targeted content generation services will help you succeed. Let’s get started.

CUSTOM HIGHLY EFFECTIVE SOLUTIONS

OUR DISTRIBUTION
CHANNELS

Our marketing solutions expertise allows your business to communicate with the commodity and energy trading audiences with no risk or hassle.

Huge Database

Emails to database of over 200,000 industry professionals, developed over 12 years, regularly cleansed and updated

Web Advertisement

Placements and advertising to be visible to our rapidly growing viewers visiting our highly popular industry content hubs (the Commodity and Energy Trading Insiders) and websites each week.

Big Network

Sharing through our vast network of industry partners; associations, working groups, media, influencers.

Targeted Attendees

Directly to the 35,000+ high level practitioners attending our in-person and online events each year – who form our core, most engaged audience.

Social Media

Via our social network of over 50,000, primarily through LinkedIn and Twitter.

Press Releases

Through press releases to the global media and our own media networks.

STEP BY STEP

THE PROCESS

STEP 1

SETTING GOALS

Define what subject(s) you wish to be positioned as thought leaders in, and to be clear on what success looks like / what KPIs you wish to achieve. This will also help define which is the best combination of content to utilise.

STEP 2

FORMAT CHOICES, RESEARCH / SOURCING ADDITIONAL CONTRIBUTORS

Deciding what content types to deploy, and when. Ensuring a clear understanding of input, software and technology is needed to ensure success.

Depending on the format, number of activities and complexity, timelines might typically be anything from a few weeks to throughout the year. The timeline will form the roadmap to success and keep the core team aligned.

Our content team will work with you to define what topics and themes are likely to be most appealing, and will source third parties contributors including external journalists, ghost writers and industry thought leaders.

STEP 3

DESIGN

Everything from the content itself, associated multimedia promotional materials and landing pages must be considered and prepared to ensure the visuals match the quality of the content, and your brand is perceived correctly.

STEP 4

PROMOTION & RELEASE

A marketing plan will be developed between yours and our marketing teams, particularly focused around email, social, partner activities, to ensure maximum visibility across the industry and particularly from your target audience.

STEP 5

MAINTENANCE & ONGOING RE-RELEASE, RE-FORMAT, RE-PROMOTION

Ongoing management of the content across its various locations, to ensure materials remain viewable and uncorrupted, eliminating your technology risk.

Ensuring maximum reach and visibility post release as needed through strategic rerelease at appropriate times, and as appropriate the usage of elements of your content to support further content across the industry.

ALL YOUR WHYS ANSWERED

WHY SHOULD CONTENT CREATION FORM PART OF YOUR STRATEGY?

  • THOUGHT LEADERSHIP

    Highlight your position as an industry expert, not just another solution provider.

  • MESSAGING

    Get your value proposition out to the wider community in a non-overtly commercial manner

  • LEAD GENERATION

    Should your content be walled, benefit from visibility on who is accessing your materials, along with any other data you wish to collect.

  • CORPORATE COMMUNICATIONS

    Provide greater clarity to your external and internal stakeholders around the focus and values of the organisation.

  • ONLINE TRAFFIC

    Drive new visitors to your site, with lower bounce rates and longer visits.

  • COMMUNITY GROWTH

    Expand your followers and community across LinkedIn and other core social channels.

  • BRAND VISIBILITY

    Ensure your brand is seen by a large cross section of your target community, driving long term recognition and positive association.

  • BUYER PROFILING

    Through detailed analytics of those interacting with your content you can further develop buyer and influencer profiles, to drive future marketing campaigns.

Stop wasting time and money. You found us. Let's talk.

Packages & Pricing

Content Generation, Distribution & Advertising

Utilise a mixture of content types

All content is unique and bespoke, and as such rates may vary depending on size and complexity of the project. The below are indicative with final quote being provided following consultation with Commodities People.

White Paper

Whitepaper

Pricing in GBP
From £14,950
Excludes tax
  • A detailed, highly informative report exploring real challenges the audience faces, and suggesting research backed solutions. Our client white papers are developed in a highly bespoke way, appropriate to your message and subject. We can combine multiple forms of presentation and multimedia including the report (typically around 2500-5000 words), video recording, infographics and much more to ensure interaction and appeal.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Whitepaper

Pricing in USD
From $19,500
Excludes tax
  • A detailed, highly informative report exploring real challenges the audience faces, and suggesting research backed solutions. Our client white papers are developed in a highly bespoke way, appropriate to your message and subject. We can combine multiple forms of presentation and multimedia including the report (typically around 2500-5000 words), video recording, infographics and much more to ensure interaction and appeal.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Ebook

E-Book

Pricing in GBP
From £19,950
Excludes tax
  • Similar in format to the white paper, although often lengthier, written as more of a guide, in a more accessible manner. The E-book addresses more the ‘how to’ as opposed to the demonstrating thought leadership on a specific topic.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

E-Book

Pricing in USD
From $24,500
Excludes tax
  • Similar in format to the white paper, although often lengthier, written as more of a guide, in a more accessible manner. The E-book addresses more the ‘how to’ as opposed to the demonstrating thought leadership on a specific topic.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Article

Article

Pricing in GBP
From £12,950
for a block of 5
  • Often developed as part of a series. Depending on subject and detail can be anything from 500 to 1500 words with the sweet spot considered 600-800. Will often include additional forms of multimedia, especially imagery.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Article

Pricing in USD
From $13,950
for a block of 5
  • Often developed as part of a series. Depending on subject and detail can be anything from 500 to 1500 words with the sweet spot considered 600-800. Will often include additional forms of multimedia, especially imagery.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Interview

Interview

Pricing in GBP
From £3,950
Excludes tax
  • A highly versatile form of content, with interviewer/ee potentially being your representative, us, your clients, or a range of industry thought leaders. Typically lasting 8-12 minutes and recommended in the format of video and/or podcast.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Interview

Pricing in USD
From $4,950
Excludes tax
  • A highly versatile form of content, with interviewer/ee potentially being your representative, us, your clients, or a range of industry thought leaders. Typically lasting 8-12 minutes and recommended in the format of video and/or podcast.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Blog

Blog

Pricing in GBP
From £12,950
for a block of 4
  • Delivered as a series, the blog typically focuses on a particular niche subject and explores comprehensively over a pre established timeframe. A level of flexibility should be built into to the blog schedule in order to reference any wider macro topics of relevance to the subject.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Blog

Pricing in USD
From $13,950
for a block of 4
  • Delivered as a series, the blog typically focuses on a particular niche subject and explores comprehensively over a pre established timeframe. A level of flexibility should be built into to the blog schedule in order to reference any wider macro topics of relevance to the subject.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Case Study

Case Study

Pricing in GBP
From £9,950
Excludes tax
  • Particularly useful for gaining trust of future customers; in many ways operating as an extended testimonial. While a more overtly commercial piece of content, this excels in moving customers already further down the marketing funnel closer to the purchasing decision. Excellent to use as part of a wider content strategy.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Case Study

Pricing in USD
From $11,950
Excludes tax
  • Particularly useful for gaining trust of future customers; in many ways operating as an extended testimonial. While a more overtly commercial piece of content, this excels in moving customers already further down the marketing funnel closer to the purchasing decision. Excellent to use as part of a wider content strategy.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software

Webinar

Webinar

Pricing in GBP
From £14,950
Excludes tax
  • Our client webinars attract the largest and most focused audiences in the industry. For further information please request our webinar and boardroom prospectus from your Commodities People contact person.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk

Webinar

Pricing in USD
From $19,500
Excludes tax
  • Our client webinars attract the largest and most focused audiences in the industry. For further information please request our webinar and boardroom prospectus from your Commodities People contact person.
  • Includes:
  • • Dedicated Commodities people success manager and project team
  • • Content research, development, generation, review and release
  • • Multiple promotional activities
  • • Complete design and integration of wider multimedia
  • • Usage of necessary technology and software
Let's talk
How It Works

GET A SOLUTIONS QUOTE

Please contact our team or complete the form below. A representative will contact you shortly.

  • Let's Talk

    We’ll chat about your business, what you want to get out of it and the best approach.